NC State University
CASE
STUDIES
North Carolina State Bar
The North Carolina State Bar centers its work on the protection of the public and of the system of justice. CMS Consulting provided The North Carolina State Bar with the following deliverables. An interactive and educational method to deliver self-assessment to their target market was reached through wide research to find user-friendly and engaging ways that only require an internet connection. A marketing plan was developed with the help of the resources available to the North Carolina State Bar Association where we brought a specific focus on new attorneys and attorneys in rural areas. The team also made unique recommendations in a proposed list of assessments that can be used in the future to address the importance of educational topics to lawyers.
Pretty In Pink
Account Managers Christina Neumann and Avery Gunther worked alongside Consultants Katy Kilbourne, Sophia Gonzalez, and Angelo Bryan to address the marketing needs of Pretty in Pink, a non-profit organization focused on providing aid to North Carolina women diagnosed with breast cancer. Pretty in Pink’s deliverables included social media training for Instagram and Facebook, training with the content creation tool Canva, and ready-to-use social media posts along with mock up posts to use as guidelines for the future. In lieu of hands-on training (due to Covid-19 related issues) the team created tutorial videos to maximize engagement on Instagram and Facebook, Canva training videos for content creation, and several posts for Pretty in Pink’s social media platforms. The team also made unique recommendations tailored to the client’s social media needs of the future, including those that are specific to non-profit organizations.
North Carolina State University
Wine
Since 1887, North Carolina State University has strived to offer world-class education and research opportunities to students and faculty. NC State thrives by their saying “Think and Do,” encouraging students to think big and take thoughtful actions. Following the branding of the university, NC State thought big and announced the launch of a new partnership with North Carolina wineries to produce a selection of NC State officially licensed North Carolina wines. For this project to come to life, CMS Consulting helped achieve the following project deliverables for NC State Wine. Social media content was created to spread the word about the new wine line and the promotions they had to offer by using NC State branding and material provided by the client. Through the different platforms of NC State, CMS distributed aforementioned content during NC State’s Red & White Week festivities. For the holiday season, a tentative marketing plan was developed with a new focus for the future of NC State Wine.
